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Deluxe 19.09.2005               |
 Serious Play- How the World-s Best Companies Simulate to Innovate Deluxe
Author Company: Harvard Business School Press
Category: 
Serious Play- How the World-s Best Companies Simulate to Innovate Deluxe 4 stars (Readable User-Friendly Book on Innovation) - I am enjoying this book ...
File Size: 10.59 kB
OS: Windows 98 / NT / 2000 / ME / XP / VISTA
License: Hardcover - Time Limit, free to try, 18.15 to buy.
Software Developed by Harvard Business School Press
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Description :
Serious Play- How the World-s Best Companies Simulate to Innovate - 4 stars (Readable User-Friendly Book on Inno
Recall the old saying about all work and no play making Jack a dull boy? World-class companies today need play--serious play--if they want to make truly innovative products, argues Michael Schrage, an MIT Media Lab fellow and Fortune magazine columnist. In Serious Play he writes, "When talented innovators innovate, you don't listen to the specs they quote. You look at the models they've created." Whether it's a spreadsheet that tests a new financial model or a foam prototype of a calculator, what interests Schrage is not the model itself, but the behavior that play--be it modeling, prototyping, or simulation--inspires. Schrage examines the approaches to successful prototyping at companies such as AT&T, Boeing, Microsoft, and DaimlerChrysler and describes the kind of culture that's needed for encouraging innovation. In the last chapter, he lays out the 10 rules of serious play, including: Be willing to fail early and often; know when the costs outweigh the benefits; know who wins and who loses from an innovation; build a prototype that engages customers, vendors, and colleagues; create markets around prototypes; and simulate the customer experience. Well-written and inspiring, Serious Play, is a first-rate user's guide for managers, project leaders, and other innovators. --Dan Ring
This is the Hardcover version. The full version can be purchased by clicking on the "Buy Now" button below for around $18.15 USD.
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